Will this IoT company dominate the world?

Last month, there was a Chinese IoT platform company –Tuya Inc which raised $915 million with an initial public offering and listed on New York Stock Exchange under the ticker symbol “TUYA“.

Tuya is expected to generate revenue of around $291.5 million (up 62.1% YoY), gross profit of $109.9 million (up 77.5% YoY) and an operating loss of $80.6 million in 2021. As of April 9,2021, TUYA has a market value of $12.4 Billions. 

Tuya has a great vision to become the largest cloud platform that enable IoT products and services in the world since founded in 2014 in Hangzhou, China. Its platform delivers a full suite of offerings, including Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) to businesses and developers. It enables businesses and developers to quickly and cost effectively develop, launch, manage and monetize software-enabled devices and services.

It had over 5,000 customers in 2020, primarily including brands, original equipment manufacturers (OEMs), industry operators and system integrators. For the same period, its platform empowered over 2,700 brands to develop smart devices, including leading brands such as Calex, Philips and Schneider Electric. In 2020, it powered over 116.5 million smart devices, making it the largest IoT PaaS business in the global market in terms of the volume of smart devices powered, according to CIC.

Tuya has invested and worked with some lighting manufactures to introduce smart lighting in both residential and commercial lighting spaces.
Tuya provides one-stop smart lighting solutions, including smart lighting hardware solutions, all-in-one apps, home lighting apps, commercial lighting SaaS platforms, IoT Cloud Platform, and various value-added services.

For smart home lighting applications, they provide the solutions for tunable color temperature ,colored light, scenario switch, dance to music, leaving home mode, color temperature and brightness change over the day, scheduling, sensing and motion control, photo sensor control etc. It enables OEM lighting manufactures to customize what they would like to have for their unique customer needs.

In the commercial lighting space, it offers Commercial Lighting Management Platform which provides   a centralized display of project information, service support for digital operations, and data to help with  business intelligence.

It also supports  Device Visualization Management:

  1. Map showing device location
  2. Real-time display of device operating status
  3. Real-time device control

It also offers Energy Consumption Statistics/ Monitoring:

  1. Multi-dimensional display of building energy usage and trends.
  2. Real-time monitoring of energy savings and expectations
The platform can automatically generate -Device Maintenance, malfunction and Exception Alerts:
  1. Notification warnings of abnormal devices
  2. SMS, email, voice and phone notifications are pushed to the user
  3. Quickly locate and replace abnormal devices

Of course, it can do the Automation Control and Schedule of lighting systems:

  1. Customized lighting effects for different scenarios
  2. Real-time lighting controls to meet your needs

Yes, Human Centric Lighting with its Adaptive lighting features: Adaptive lighting provides different levels of light intensity and color temperature at different times of the day to maintain physical and mental health.  Utilize circadian rhythm programming to improve health and working efficiency.

What is the standard product development process for lighting manufacture to use Tuya Smart lighting solution?

1 Enter IoT Platform

2 Create Product

3 Select Plug and Play Solution

4 Define Function

5 Select/Design Panel

6 Select SDK Connection

7 Select Module/Chip

8 Purchase Sample

9 Perform Debugging

10 Arrange Production

Tuya claims with its one-stop smart solutions on the IoT Platform, OEMs can get a sample within one day, and put it into mass production within 15 days and the plug-and-play solutions can save huge development and maintenance costs.

It can also integrates third party service into product development  :

  •  App Value-added Services: Siri access, App Watch access, and phone-call notifications.
  • Smart Voice Assistant: Integrate with popular voice assistants, like Amazon Alexa, Google Assistant, and Baidu DuerOS

What types of communication protocols does Tuya platform support right now?

The Tuya IoTOS adapts to over 30 types of AIoT chips and covers major communication protocols, including Wi-Fi, Bluetooth Low Energy (LE), Wi-Fi + Blutooth LE dual-mode, Zigbee, and NB-IoT.

let us see one of the WI-FI RGBCW Retrofit recessed downlight product listed in their Tuya IoT online Expo website.

The lighting brands and e-commerce seller can easily customized their product in 3 simple steps.

they can customer their own brand lighting app features ;

They can even preview the app by scan a QR bar code with a TUYA smart app(Google play, Apple iOS) to experience the control panel.
It has all the features a typical smart downlight people looking for in the market.

There are a lot Tuya enabled smart home products has come to US major retails channels.

For example, Canadian company Globe Electric  has worked with Tuya and released a portfolio of IoT products.

Tuya has established a thriving ecosystem of brands, OEMs, developers, partners and end users on its platform due to powerful network effects.
Its end users of smart devices demand a single interface to interact with various types of devices from different brands—an experience similar to using different apps on one smartphone.
Their platform provides an open architecture to connect any device from any brand, while enabling users to manage all devices across brands through a single portal—the exact experience they desire.
 As a result,Tuya expects that more brands want to join its platform to integrate their devices onto the single user interface through which devices from other brands are connected. These self-reinforcing network effects further increase Tuya’s brand awareness and generates word-of-mouth referrals.
Its major competitiveness built in the demand from consumer expect a software-like experience from products provider, that trigger product companies to transfer its business into heavily relying on software service to meet the customer expectations.
most traditional electric manufacturing companies are lacking the talents and development capabilities inhouse as to add them would require significant investments  to develop an IoT offering.
Tuya offers the IoT platform that help IoT industry standardization and speed up product companies adoption  of IoT by providing the all the building blocks on cloud, software, firmware ,hardware solutions.
For brand owner, they could tap into this platform and quickly release products into market to gain traction and build its brand awareness  and reputations.
With some people still have valid concerns about national security and data privacy as Tuya is a China based company, the company definitely will address this concern by providing the right assurance for its global customers.
Tuya would certainly be one of the greatest player in IoT space as its continue aggressive expansion into more products and massive end users with the “Powered by Tuya” brand IoT products and services.
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