What a render cannot tell you is whether the room is buildable.
Lighting decisions don't stop when the drawings are issued. Illumify is a lighting design firm led by a licensed engineer. We carry lighting intent through the substitutions, field conditions, and final adjustments that shape what the room actually looks like.
Who's carrying the lighting?
Lighting is shaped by many decisions, made by different people at different stages of a project. The finished room depends on someone carrying its intent through all of them.
- The architect designs it.
- The interior designer shapes the finishes it falls on.
- The engineer powers and permits it.
- The builder installs it.
- Who carries the lighting decisions through all of them?
Some projects already have that person. For the ones that don't, that's us.
Four checkpoints where lighting intent is most often lost.
Decisions tested on real finishes
A fixture specified without modeling is a guess. We model in DIALux Evo, then review fixtures, color temperature, and scenes on your actual materials in the Design Lab before specification is final. What the model predicts is what we hold construction to.
Every equivalent reviewed
A substitution accepted without photometric review is where design intent quietly disappears. We review each one against CRI, beam angle, dimming protocol, and physical fit, and recommend a course of action to whoever holds approval.
Lighting checked in the field
A site observation at rough-in confirms fixture locations, ceiling depth, housings, and control locations while correction is still simple and inexpensive.
Aimed, set, and explained
An installed lighting system is not a finished lighting system. Aiming, scene setup, and dimming review happen at the end of every Illumify engagement — not as an optional add-on.
Control Intent and Human-Centric Lighting
Control is a design decision, not a device purchase. We specify and coordinate control systems — from Lutron Homeworks to contractor-grade platforms — so dimming curves, scenes, and circadian shifts behave the way they were intended, on the correct circuits, and are set at commissioning. We author the control intent; programming and integration are performed by your electrical or system integrator partner.
Lighting Design Services
Coordinated lighting design and documentation from concept through commissioning, for architects, interior designers, builders, and owners on custom residential and commercial projects.
Schematic Design & Modeling
3D light modeling in DIALux Evo to predict illuminance, distribution, and visual outcome during design and permitting, before anything is ordered.
Technical Specification
Permit-ready luminaire schedules and documentation built for photometric accuracy and architectural coordination.
Construction-Phase Services
Submittal review, substitution evaluation, site observation, aiming, and scene setup — alongside your MEP engineer and contractor, not in place of them.
Already Have a Lighting Plan?
We can review an existing design and carry it through construction, without redoing the work your team has already done.
Where Technical Precision Meets Architectural Intent
Illumify was founded by Jared Jin, P.E., LC, MBA — a licensed engineer who spent a decade in lighting product engineering, designing the luminaires, drivers, and controls that get specified into architectural and high-end residential projects.
That decade showed him the same pattern again and again: a well-designed lighting plan meets value engineering, substitutions, and field conditions, and often no one is assigned to carry the design through them.
Illumify exists to carry it. Based in Norcross, Georgia, we serve metro Atlanta and take select projects across the Southeast — using photometric modeling, clear specifications, and on-site coordination so the lighting design survives contact with construction.
From design intent to built reality.

The Illumify Design Lab & Experience Center
Seven demonstration zones. Control systems from top-tier integration platforms to contractor-grade and DIY level. A fully finished kitchen lit by six distinct techniques under a single scene — luminous ceiling panel, cove indirect, recessed task, under-cabinet, wall sconce, and picture light, all running simultaneously.
Architects, interior designers, builders, and owners use the Lab to settle lighting decisions before construction locks them in. Bring your material samples and see exactly what your stone, wood, and fabric selections do under the light that will actually hit them.
By appointment.
Who's carrying the lighting on your current project?
Start with a free 30-minute discovery meeting. If someone on your team already has it covered, we'll tell you.