What an AI render cannot tell you is whether the room is buildable.
A lighting system that isn’t engineered, coordinated, and commissioned isn’t finished — it’s an installation waiting to fail. Illumify is a PE- and LC-led lighting design firm that owns the specification from concept through commissioning — so the space performs the way it was drawn.

Why Choose Illumify
Photometric Engineering
A fixture specified without modeling is a guess. We run DIALux Evo simulations before anything is ordered — mapping actual light distribution, surface reflectance interactions, and glare conditions. What you see in the model is what gets built.
Specification Integrity
A contractor substitution approved without photometric equivalence review is a design intent failure. We review every submittal against CRI, beam angle, dimming protocol, and physical fit — not just manufacturer name.
Commissioning Accountability
An installed lighting system is not a finished lighting system. Aiming, control scene programming, and dimmer curve verification happen at the end of every Illumify engagement — not as an optional add-on.
Integrated Controls & Human-Centric Design
Beyond simple automation. We design smart ecosystems that enhance circadian rhythm and optimize energy efficiency for modern residential and commercial retreats.
Technical Design Services
We provide coordinated lighting design and documentation from concept through commissioning for architects, interior designers, and builders who require verified performance in high-value projects.
Schematic Design & Modeling
High-resolution 3D light modeling in DIALux Evo to verify illuminance levels and visual outcomes during the drafting and permit phase.
Technical Specification
Permit-ready luminaire schedules and submittals developed for photometric accuracy and architectural coordination.
Specification Coordination
Detailed fixture schedules and submittal support to maintain design intent through procurement and installation.
Where Technical Precision Meets Architectural Intent
Illumify was founded by Jared Jin, P.E., LC, MBA, after over a decade inside the manufacturing side of the lighting industry — engineering the luminaires, drivers, and controls that get specified into architectural and high-end residential projects.
That decade exposed a gap: the point where a beautifully rendered lighting design meets the realities of construction — value engineering, substitutions, field conditions — with no single party accountable for closing it.
Illumify exists to close that gap. Based in Norcross, GA and serving the greater Atlanta region, we act as the technical bridge between architectural intent and built performance — using photometric simulation (DIALux evo), code-defensible specifications, and on-site coordination to ensure the lighting design survives contact with construction.
Design Integrity, Engineered — from concept through commissioning.

The Illumify Design Lab & Experience Center
Seven demonstration zones. Six simultaneous lighting control platforms. A fully finished kitchen lit by six distinct techniques under a single scene — luminous ceiling panel, cove indirect, recessed task, under-cabinet, wall sconce, and picture light, all running simultaneously.
No other independent lighting design environment in Atlanta replicates this.
Architects, interior designers, and builders use the Lab to verify material response under specified light before construction locks those decisions in. Bring your material samples. See exactly what your stone, wood, and fabric selections do under the light that will actually hit them.
Trade professionals only. By appointment.